FINALIST: Business Book Awards 2020 - Start-Up Inspiration CategoryStart-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.Richard Hall is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change.Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd, she is an active NED on several boards. She's also a visitor in Entrepreneurship at the London Business School.

- Chapter - 00: Prologue;
- Chapter - 01: The ups and downs of starting a new business;
- Chapter - 02: The start-up revolution;
- Chapter - 03: Pivots, refinements and surprises;
- Chapter - 04: Pop-ups, questions and experiments;
- Chapter - 05: Start-ups - How to do them. How to succeed;
- Chapter - 06: Conclusions and summary;
- Chapter - 07: Bibliography;
- Chapter - 08: Index